The End of an Era
I am going to give my last exam tomorrow.This marks the end of what has been a rather chequered 18 years of formal education.Tomorrow is Brand Management.In the spirit of things, I thought I'd mention 2 ads that really caught my eye watching another Indian victory today.
Pepsodent Whitening
I am not sure if this is a global template being applied, but to see my prospective employer break the Kid-Family-cho-chweet routine for one of its brands in an extremely well packaged effort is indeed heartening. The insight is brilliant in its simplicity.At last somebody realised that the temple of today's youth is none other than your ubiquitous coffee place round the corner.
No,we don't run around trees or strum guitar strings perenially in college.We might just try out the risky Mentos routine in class, but I haven't come across a guy who gets the sexually guttural "Yessirs" from all the girls in class as yet.
But what we do sir, and do it rather well, is drink coffee.Well, at least sit in these places.We meet old friends, make new ones, spend time alone, study, chat, play, in these new air-conditioned comfort zones of artifical lighting and bright colors.50 years down the line, when we reminisce about the good old days, I am betting my last 2 paisa that most of our memories will be entangled with coffee houses.The Pepsodent ad hits the nail on its head when defining the cool babe of today, for whom the coffee place is a second home, away from leering eyes of lusty pervs, the hot and dusty roads and the constant monitoring at home.
Good insight, refreshingly new style for the brand.
TVS Apache
This ad is so brilliant in communicating to its TG, that it almost makes you cry for not being the TG. As all of us take our last exam tomorrow, the ad hits even harder.
TVS has come up with a winner, and that too without a celebrity.The imagery is brilliant, the music very contemproary and the kids very,very smart looking.
Looks like for TVS, its going to be "Now" more than "Never", with Apache.
However, here's a thought worth its money in gold when I start consulting huge companies on their marketing strategies. Why not have a seperate prize called "Best Youth Performance in Match" and give away the Apache bike to the best performer under the age of 25 in every match? A few quotes from Sachin, about how he wished he was young enough to get the bike(he's their brand ambassdor for Victor) would make sure Apache is a roaring hit not only with the TG, but also with the aspiring group. Apache is an awesome effort from a company that seems to be on a roll with its ad campaigns with the "Dream big" series for Victor, a bike I personally own.Thumbs up from a satisfied customer. Talk about Post Purchase Customer delight.
Pepsodent Whitening
I am not sure if this is a global template being applied, but to see my prospective employer break the Kid-Family-cho-chweet routine for one of its brands in an extremely well packaged effort is indeed heartening. The insight is brilliant in its simplicity.At last somebody realised that the temple of today's youth is none other than your ubiquitous coffee place round the corner.
No,we don't run around trees or strum guitar strings perenially in college.We might just try out the risky Mentos routine in class, but I haven't come across a guy who gets the sexually guttural "Yessirs" from all the girls in class as yet.
But what we do sir, and do it rather well, is drink coffee.Well, at least sit in these places.We meet old friends, make new ones, spend time alone, study, chat, play, in these new air-conditioned comfort zones of artifical lighting and bright colors.50 years down the line, when we reminisce about the good old days, I am betting my last 2 paisa that most of our memories will be entangled with coffee houses.The Pepsodent ad hits the nail on its head when defining the cool babe of today, for whom the coffee place is a second home, away from leering eyes of lusty pervs, the hot and dusty roads and the constant monitoring at home.
Good insight, refreshingly new style for the brand.
TVS Apache
This ad is so brilliant in communicating to its TG, that it almost makes you cry for not being the TG. As all of us take our last exam tomorrow, the ad hits even harder.
TVS has come up with a winner, and that too without a celebrity.The imagery is brilliant, the music very contemproary and the kids very,very smart looking.
Looks like for TVS, its going to be "Now" more than "Never", with Apache.
However, here's a thought worth its money in gold when I start consulting huge companies on their marketing strategies. Why not have a seperate prize called "Best Youth Performance in Match" and give away the Apache bike to the best performer under the age of 25 in every match? A few quotes from Sachin, about how he wished he was young enough to get the bike(he's their brand ambassdor for Victor) would make sure Apache is a roaring hit not only with the TG, but also with the aspiring group. Apache is an awesome effort from a company that seems to be on a roll with its ad campaigns with the "Dream big" series for Victor, a bike I personally own.Thumbs up from a satisfied customer. Talk about Post Purchase Customer delight.
posted by Sandeep at 7:20 PM
5 Comments:
Hey Unilever enthusiast, what you say about the pepsodent ad is true. Yes today's youth do drink coffee rather than run around trees, but ... I have a slight problem with the advert:
I dont have friends who will leave me if my teeth gets stained!!!! And if they do, well.. dont think i will ever call them friends!
That way actually dont relate to the advertisement but has it passed on the message, well maybe!
Well, extrapolation is accepted in ads. Your friends may not "leave" you, but there is definitely a social cost for stained teeth.While that social cost may wary upon individual, a little extrapolation to induce purchase is always acceptable in advertising:). Almost all the ads do that.
Hey,
Recently stumbled upon ur blog.. interestin stf for sure.. loved d post on North campus.. being in d south campus, always yearned for dat atmosphere :).. though totally disagree wid d Mum-Del blog.. a die-hard delhi fan.. can't stand mumbai's chaos, crowd n RAINS !
Nwys, interestin read :)
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I like the post..it's really good one. Thank you for sharing such a nice information.
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